Category: Blog


Digitally Attracting Customers to Your Small Business

| Blog

Small businesses don’t have the luxury of big budgets or being haphazard in their approach to marketing. Being strategic and highly focused will help a small business get the most out of its marketing budget. Here are some tips on how to make the most of your small business marketing: Develop a strategy The first…more

June Tip Sheet 2020

| AI Tip Sheet

America is Back in Business Playing to your Strengths as a Business When his obituary appeared prematurely, a still very much alive Mark Twain  quipped that the reports of his “death are greatly exaggerated”.* In May, the U.S. released numbers indicating that over 33 million jobs had been lost in the prior three months. Many…more

How Human Hardwiring Impacts the Workplace

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What is human hardwiring? When we are born, we are born with our mental hardwiring. Hardwiring was once considered a controversial subject but is now accepted throughout the scientific community. Human hardwiring is also known as evolutionary psychology. It means we are genetically predisposed, and our wiring has a dramatic influence on who we are. Our…more

Why Video Conferencing is Exhausting Your Employees

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If you’ve been finding yourself exhausted at the end of a day of video conferences, you’re not alone. Many businesses are still requiring or preferring employees to work remotely. In fact,  about a third of the workforce is still working at home. This shift has meant that video conferencing has become the new norm, and face-to-face…more

Culture Changes You Can Make Today to Support Your Employees

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While we navigate getting back to work or shifting to working from home, there are a lot of changes for companies and employees. Uncertainty and change can be difficult for anyone. How can you help your employees navigate this new work environment? Making a couple of small organizational culture shifts can help improve your employees’…more

Performance Reviews and Teambuilding in the Age of COVID-19

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COVID-19 has caused a lot of changes in daily work, including changes to employee performance or annual reviews. Many employers are opting to cancel or reschedule those meetings, but that might not be the best decision. Even though it might mean that those performance discussions might need to be done over the phone or using…more

May Tip Sheet 2020

| AI Tip Sheet

It is an Employer’s Market Again Over the last ten years, the U.S. has been in an ever-tightening labor market. Job openings were plentiful, but candidates were in short supply. That was reflected in the average number of days it was taking employers to fill open positions: from 26 days in 2009 to 42 days in…more

Employee Assessments are a Cost-Effective Way to Rebuild Your Workforce

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The economic impacts of the COVID-19 pandemic are far-reaching, but perhaps most evident in the United States’ soaring unemployment rates. With unemployment topping 14% in April of 2020, you would be hard-pressed to find a company that wasn’t forced to make the difficult decision to furlough, lay off, or terminate employees due to shutdowns and…more