Category: Blog


Prepare Your Organization for Unprecedented Turnover

| Blog

As the pandemic subsides in 2021, there are predictions that this will be a year where companies will see unprecedented turnover. Companies may see as high as 20-25% turnover once recruitment efforts ramp back up. During the pandemic, employees stuck it out where they were, so there wasn’t the amount of turnover that would have…more

Understanding the Difference Between Marketing and Advertising

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The words marketing and advertising get used interchangeably, but they aren’t the same thing. Marketing and advertising are two distinct approaches, and you will need to understand and use both to help your business.   Marketing is broader and involves understanding your customer and their needs and aims to increase your brand awareness to drive…more

You Don’t Need the Perfect Candidate

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It is easy to get lost in a hiring environment where you’re endlessly searching for the perfect candidate, the one with the right skills, education and experience to fill your open position. In reality, those candidates don’t exist, at least for a majority of the time. It can also result in your recruitment efforts costing…more

Three Steps to Have More Productive Virtual Meetings

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It’s important to know how to handle meetings since we are spending more time in them while working remotely. There are obvious ways to improve your meeting etiquette as an attendee, such as muting your mic, dressing appropriately, and showing up on time. However, when you’re the host or leader of a meeting, you can follow…more

How Employee Assessments Help New Businesses

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Are you starting a small business? The team that you surround yourself with can make or break your business. It can be difficult making your first hiring decisions as a small business owner. You can use pre-employment assessment tests as a way to ensure that you’re hiring the right candidates for your small business needs.…more

What We’ve Learned About Remote Work

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Now that we have almost a year of working in remote environments, we have learned some lessons about creating the best work-from-home workplace. The beginning of working from home was clunky and hectic, as employees were working from kitchen tables or learning how to use new meeting technology. We also had to learn more nuanced…more

Does Your Team Have What It Needs To Make Decisions Effectively?

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Is your team able to work together to make effective decisions? Being able to make effective decisions is one of the key traits of productivity and high-functioning teams. In order for a team to be able to make sound decisions, there needs to be a foundation of trust, understanding and communication among the team members.…more