Category: Blog


Getting Started with Business Email Marketing

| Blog

Email marketing is a great tool for any business, but especially for small businesses. It is one of the most cost effective forms of marketing and, as a result, has a great ROI. These tips will help you craft the best emails to your clients and connect your business with customers in a meaningful way.…more

Organizing Your Teams for Success

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How is your company setup for future success? When structuring a leadership team the CEO isn’t the most important person for the future of the company, it is the team surrounding the CEO that determines its fate. Historically, companies with strong leaders without a strong supporting management team have not fared well after the CEO’s…more

Guide for Leaders: How to Have Productive One-on-One Meetings

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You’re in the middle of a big project and have upcoming deadlines and you’re staring at your calendar trying to figure out what to do. It may be tempting to look at those one-on-one meetings as the first thing to get axed from your schedule, but don’t do it! One-on-one meetings have a purpose. They’re…more

Tips on Providing Constructive Feedback

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Providing constructive feedback can be an uncomfortable conversation, but it can be a valuable learning opportunity and can help employees learn and grow. These tips will help you make sure that your feedback is actually constructive and accomplishing your desired objectives. Don’t wait for official review time When there is an appropriate opportunity to provide…more

How to Decide When to Fire Someone

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Letting go of an employee can be difficult, and it is hard to decide when you’ve reached the point where it is best to fire someone. Sometimes the situation is clear-cut and it is easy to decide that it is time to terminate an employee, if they have committed a legal, moral or ethical infraction…more

Could Your Business Benefit from Offering HSAs?

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As health benefits become increasingly important in attracting and retaining key talent, business owners find themselves exploring new options in offering coverage to employees without dramatically increasing costs. Businesses are increasingly opting for Health Savings Account (HAS) eligible plan designs and their myriad advantages over traditional insurance plans with large employer contributions. Let’s explore why…more

Making the Most of Your Marketing Budget

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Businesses don’t have unlimited marketing budgets so we are always looking for how to get the biggest return on our marketing investment. If you’re a small business, this is especially true as you may only have a couple hundred dollars to spend on marketing. Follow these four tips to get a solid return on investment…more

Options for Funding Your Small Business

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If you’re thinking about starting or expanding business there are a couple of things that you should be mindful of as you’re getting ready to make a big move. Owning and expanding a business takes money, and you will want to find a funding solution that best meets your business needs. There are two options…more